Oct. 21, 2024
The digital billboard is the latest addition to the advertising world, and it&#;s been causing quite a stir. The boards are like traditional ones except that instead of using paper posters and static images, they use LED screens that can show many different ads simultaneously. But the question is should you stick with tried-and-true methods or gamble on the new hotness? Here are the contrasting factors of digital billboards vs traditional billboards. Learning them will help you decide on an effective advertising strategy for your business.
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The possibilities for changeable screens, unique effects, stopwatches, and other features are endless with digital billboards. Also, they&#;re more interesting to look at, as they flash and move around more often. Because of this, they&#;re better at grabbing people&#;s attention, and their size is more extensive than most traditional billboards. However, there aren&#;t many alternatives for these additional frills. Companies trying to reach their target audience should unquestionably take this into account. For instance, studies on commercials and advertisements have shown that younger audiences will have a limited attention span for outdoor advertising.
Digital billboards&#; 8-second intervals on a 64-second loop might be the ideal format for delivering a concise message. It will draw attention without giving the observer a chance to turn away.
Older travelers, however, are accustomed to using billboards to break the monotony of the route. An older demographic is more likely to pay attention to you, and they will have an opportunity to see the billboard ad well when they get close before the screen changes. Depending on your potential customer&#;s age, this might be vital in decision-making!
Just as you should consider potential clients while analyzing outdoor advertising possibilities, where you decide to place your billboard is very important. While purchasing a dynamic digital billboard with all the bells and whistles may seem like a great idea, take some time to assess whether the site is the perfect one for this strategy.
So, where is the ideal location for you to place a billboard ad? Any place with a receptive audience! Long lengths of country road with little to look at, and high traffic zones with bumper-to-bumper traffic or frequent stop lights, will generate captive audiences.
A highway might be the right place for traditional billboards since the cars are moving fast. Motorists can understand what the board is about with just one glimpse. Conversely, the annoyance of someone stuck in congested traffic may lessen if there is anything visually appealing or distracting. A digital LED billboard can provide this. Similarly, a restaurant or store near a normal exit doesn&#;t want a passing motorist to miss their advertisement when the screen changes!
Again, don&#;t place a classic outdoor billboard near the LED ones since your message will be challenging to understand and almost certainly ignored, probably from the brightness.
No lie, digital billboards are pretty costly. While a traditional billboard might only cost $25 &#; $70 per day, you&#;d need to spend several thousand dollars monthly on the latest digital technology to be effective.
Therefore, a business must make sure the inclusion of this investment makes sense for the business, even though placement and style will also have an impact on the cost. Investing in digital billboards makes sense if the business attracts more customers through carefully placed marketing. However, traditional billboards might be more sensible if repeat clients and word of mouth generate more revenue for your company.
Digital billboards, as the name implies, are screens that can display multiple images simultaneously. This factor makes them more attractive than traditional billboards, which have static images. You can instantly change the content on digital billboards since they&#;re not limited to just one display. Instead, it uses high-definition (HD) screens that can show different advertisements at different times and locations.
For example, if you have several digital billboards in your city and want them all to advertise the same product but during different times of the day or in different areas, you can do this easily on a digital billboard. It&#;s also a great way to promote sales, special offers, and new products and services. You could also advertise different products across multiple billboards throughout your city at once with just one click of a button &#; something that would be much more difficult for traditional billboards!
Both digital and traditional methods of advertising can be very costly to maintain. The latter are placed in busy areas, where there&#;s always the potential for accidents or vandalism. If a business doesn&#;t have the money to keep up with maintenance and repairs, its static billboard will quickly become an eyesore. Digital billboards are unlikely to get damaged unless you place them at a lower point.
But at the same time, digital displays also cost more to maintain because they need higher quality screens that can handle multiple ads simultaneously without getting blurry or distorted. Additionally, the traditional billboards often rely heavily on foot traffic for views, so if there is a decline in pedestrian activity near the ad, it will go largely unnoticed. However, digital displays with sensors can detect the time of day and adjust the ads accordingly. More people will see your ad when they&#;re most likely interested in what you&#;re selling. Follow the digital billboard best practices to make sure you&#;re utilizing your digital billboard to the fullest.
Both methods are pretty compelling. For one, traditional billboards are more affordable than digital options. You can customize them to better target a specific audience and also place them in strategic locations for maximum exposure. But you&#;ll always have to hire someone to climb the billboard and change the content. Digital billboards, on the contrary, are more effective since they offer more flexibility. Programmatic advertisers can target specific demographics and rapidly change their DOOH ads on the fly to respond to current events within no time. This gives them a significant advantage over traditional advertisers who must commit to a set of static ads well in advance.
One good thing about traditional billboards is you can leave them for weeks or months. You won&#;t have to worry about sharing the space with anyone else. These boards could greatly benefit if your company primarily relies on strategically planned marketing and promotion. It works incredibly well and is advised for generating word-of-mouth marketing. While employing a digital file to advertise your company in several places can be successful, the ad space might only be accessible briefly. LED billboard owners often sell advertising space to various firms. The ads rotate regularly, and passers-by may only view your ad for a few seconds.
Despite the ads taking only a minimal amount of space, an LED billboard can dramatically boost your business sales.
Although the initial expenditures of digital advertising are higher, the ROI is significantly higher. Compared to most other forms of advertising like television, newspaper ads, or radio, LED billboard advertising will provide you with the maximum exposure for your money.
The world is at a point where most people are trying to fight the effects of climate change. A study by Scenic America has frequently criticized digital LED billboard advertising since they consume too much energy- 30 times more than the usual household consumption.
The boards have been outlawed in certain cities due to their extreme brightness and energy consumption and placed in high-traffic areas with dangerous junctions. So if you&#;re considerate of the planet, you can go for a traditional board.
The only answer is that: it depends on your goals and budget. If you want maximum flexibility and the ability to target specific demographics, digital billboards are the way to go. Traditional billboards, on the other hand, may be a better choice if you&#;re on a tight budget and don&#;t need to change your ads very often.
In today&#;s world, staying ahead of the curve is more important than ever and being as efficient and productive as possible. Many businesses are turning to new technology, including digital billboards. It is the same when it comes to billboards vs social media. For your next OOH campaign, reach out to True Impact Media. We go the extra mile to monitor the ads so you can have a successful business. Contact us for any other clarification. We&#;re happy to help!
Sources:
Harvard Business Review. When People Pay Attention to Video Ads and Why
https://hbr.org//10/when-people-pay-attention-to-video-ads-and-why
Indeed. How Much Does a Billboard Cost (and Is It Worth It)?
https://www.indeed.com/hire/c/info/how-much-does-a-billboard-cost#:~:text=The%20classic%20billboards%20can%20cost,%%2C000%20or%20more%20per%20month.
LinkedIn. Increase Brand Recognition and Grow Your Revenue with Digital Signage
https://www.linkedin.com/pulse/increase-brand-recognition-grow-your-revenue-digital-signage-weaver/
azcentral. The Negative Effect of Outdoor Billboards on Nature
https://yourbusiness.azcentral.com/negative-effect-outdoor-billboards-nature-.html
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Benefits of choosing an LED billboard for advertising
How much does an LED billboard cost?
Tips about how to advertise on an LED billboard
Size of the board
The prime benefit of LED billboards for advertising is the attention-grabbing feature. The LED billboard advertising is suitable for all types of events, like school or college events to big festivals in the city. The bright and dynamic display of the advertisement entices passersby to look at it. The chances of picking out the content on the LED billboards are more when compared to traditional light.
LED billboard advertising can broadcast plenty number of content at a time. Countless content is displayed a day or 24 hours by LED billboard.
A unique way of advertising helps LED billboard advertising popular among the customers. Yes, you have the flexibility of displaying specific content in specific timings you like. Designated hours are used to display particular content to attract the audience. The flexibility, convenience, and convincing advertising features have got a positive impact on the customers.
Displaying an essential advertisement during rush hour is possible through LED advertising. You shall also advertise various contents at regular intervals of time. You shall select unique content to display among unique audiences using the LED system.
The LED billboard for advertising has a lengthy durable feature. It can withstand adverse climatic conditions. Hence, the visual LED display board has an extended life span. So, it gives a good return to the investor and business units. The maintenance cost is not too high for LED billboards' content display.
You shall operate an LED billboard display from your comfort of staying. Yes, wifi connection helps you to operate the board in a distant mode. You shall control the display even many numbers of display boards at the same time, thanks to the digital technology. You shall achieve the display goals with a single click, and so the flexibility feature is praiseworthy. Display software fulfills your requirement for displaying content wherever you are.
The LED billboard display gives you a quality display that is far most superior to traditional methods. The Higher-resolution feature helps the audience to view the content even in bright sunlight conditions.
The requirement of design professionals or high-end technicians to display the content is required. Advertiser himself manages the content display with the help of visual-led software. So, the LED advertising saves money for the owner to an extent.
Digital billboard advertisements incur only a low amount for production. It only requires a computer and uploading then. So, the return rate is admirable when compared to old methods of advertising.
LED billboard advertising increases the customer base and also revenue to the owner. You have the flexibility of distributing the same board to many buyers. So, you shall add up the revenue. One static advertisement to a single buyer increases the profit further.
The LED billboard advertising is suitable for third-party advertising, thereby revenue is increased to the businessman.
Contact us to discuss your requirements of billboard led screen. Our experienced sales team can help you identify the options that best suit your needs.
LED billboard advertising technique is suitable for brand marketing purposes heavily nowadays. Hence, many big corporate companies use the technique for their product and business advertising. So, it fetches a heavy income for you.
When we speak about LED billboard cost, keep the following features in mind:
The digital signboards that are small in size cost less than the bigger ones which you see on main roads or highways. For example, small-sized boards that are present in churches, retail stores, small malls, or schools may cost around $5,000 up to $15,000. This cost is meant for a full-color display feature.
As far as price is concerned, Electronic billboard's advertisement cost is higher than standard billboards. The CPM for a digital billboard is around $37.42.
When we calculate the cost of LED billboards, the following features are taken into account further. They are:
A standard cost calculator is available with business professionals. You shall gain some knowledge about the calculator and how it works. The cost estimator requires the following details to deliver the result. They are:
The led display screen for advertising outdoor prices differs from one shape to another.
The above features are taken for calculating the cost of an LED billboard for a customer. A calculation is made by using the cost estimator. The majority of the dealers would calculate the cost based on square meters. As per experienced professionals, the control system also decides the price. If your requirement is high, the cost of the LED billboard goes up. You may have demand in sending card or function card. Also, other requirements such as light sensor and WIFI model are required. So, the cost varies according to the demand and requirement of the customer.
Transportation cost
When you calculate the cost of an LED billboard, never forget to include the transportation costs. Yes, the transportation mode charge is calculated with other costs. You shall have to include all to arrive at the overall cost of LED billboards.
Installation cost
Led billboards require installation by well-versed professionals. The professionals charge you per board for installing. It is not an easy task for you to do it on your own. So, hire some quality people to install. You shall have to include the installation cost in the total expenditure.
Location cost
Location cost varies depending upon the location where the boards are installed. High posh areas require heavy costs from you, and normal areas demand much less. So, include the location cost along with other costs when you calculate.
Maintenance costs
You shall also include maintenance costs in the overall cost of LED billboard advertising.
Following tips are essential to advertise on an LED billboard. They are
Creating a quality LED billboard advertisement requires a sense of creativity. Simple and attractive boards that are legible from a distance serve the purpose of customers' attraction. Illegible boards do not attract customers, and the purpose of advertisement becomes waste.
The outdoor LED billboard advertisement must be neat and simple in all aspects. The customers can understand even from a distance if they look at it. Concise and exact words on billboards impress the customers a lot. A large text is preferable to all audiences.
A straight and single message is sufficient for audience recognition. You can avoid complex words or sentences that make people confused. Presentation is the key to reaching your audience through billboards. Use the current trending messages to attract the customer instead of a traditional one.
A short and sweet message does the magic. The headline may be seven words to draw the customers' attention. For faster comprehensions, keep the message short instead of lines.
Avoiding white background is the best technique and can use RGB color files for garnering attention. You can go for bright colors for major attractions along with bold letters. Yes, an individual who looks at the board far away should comprehend the message. It has become possible only if you give contrasting colors on the board.
A unique way to check your billboard advertisement's accuracy is checking it by yourself. Yes, you shall ask someone to stand far from the billboard to view. Raise the following questions at him
If the viewer answer Yes to your questions, then you shall execute the process without any hesitations. However, if the viewer has some issues with your questions you have to work further to improve. Streamline the hurdles or issues for your profit.
Use the standard size that gives a legible look after installing. Too big or too small does not work at all. So, choose the size that is compatible with all audiences that look at it. Display pixel pitch and digital banner sizes are highlights of your advertisement.
Above all, be updated with the latest expectations of audiences and include the same in your billboard advertisements. The latest technologies and techniques give you a great response from the audience. Indeed, your LED billboard advertisement elevates your image further among customers.
Want more information on giant outdoor led screens? Feel free to contact us.
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