Aug. 26, 2024
These days, LED and other digital signs are more popular than ever. Unlike traditional signage, digital displays are capable of full-motion video, more eye-catching design concepts, more versatile utility, and can even update themselves regularly, preventing the need to tirelessly keep them current and up-to-date through physical labor.
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As more and more businesses continue to make the switch to digital signage, we at Bartush want to give you five brilliant digital display messaging concepts that can take your advertising to the next level.
Thanks to their electric origins and ability to connect to the wonderful world of the internet, digital display banners, billboards, and other signage can be quickly changed and updated in order to stay as current as possible.
This is especially helpful in today&#;s society of instant gratification. Through digital signage, you can get your core messages to your customer base faster than ever before. In doing so, you&#;ll ensure that your consumers never miss an important piece of information, such as a reduction in price, a new flash sale, or new specials.
We said it earlier and we&#;ll say it again. Like it or not, society as a whole no longer has the time or the patience it once did. That&#;s why it can be extremely important to keep your customers constantly engaged and informed.
Thanks to their ability to virtually run on their own with minimum human involvement, digital displays are currently being used by time-sensitive industries as a means of informing their customers how much longer they&#;ll be without whatever it is they are in need of.
For example, the Southern Hills network of hospitals and health centers in Las Vegas use smaller LED signs within a standard billboard to let patients know how long the average wait time is at each of their medical centers. The times are updated every half hour and are intended to represent the time it would take for a walk-in patient to get in direct contact with a physician.
Many theme parks, such as nearby Dorney Park and Hersheypark, use a similar concept to inform their guest of ride wait times. By informing customers and guests in this way, they will feel informed and stay engaged. This can only help your business.
For most companies, it&#;s just as important to help out their communities as it is to turn a profit. Believe it or not, digital signage can also help in this regard. During some events, like natural disasters, missing persons cases, or other major community happenings, digital displays can serve as a public notice bulletin.
For instance, in the tragic aftermath of the Boston Marathon Bombing in , many companies throughout the city used their LED signs to communicate transportation issues, evacuation plans, warnings, and other helpful messages in an effort to keep their city safe.
On a more positive note, digital signage can also be used to offer messages of hope and support in many communities, just like New York City did in the wake of 9/11, and many small towns nationwide continue to do in support of local schools, churches, and other organizations.
It never hurts to look out for your fellow man, and digital displays can make it significantly easier to do so.
One of the main benefits of digital signage is its ability to entertain. LED displays are so visually impressive that many businesses are now using them on a huge scale.
The next time you take a walk through a city or around the outside of a nearby sports arena or music venue, keep an eye out for digital display structures that stream things like live sports, news programs, music videos, movie trailers, and other forms of entertainment.
Even with smaller displays, digital signage makes entertainment possible. In many restaurants, for example, the lobby or tables are outfitted with digital displays that stream fun trivia and other casual games. This concept will help to keep your customers busy, satisfied, and engaged while they wait for their product or service.
It&#;s hard to argue with this one. Time and time again, the fact is that digital displays are used mainly to promote a company&#;s goods, services, or mission. This is perhaps the most common use for digital displays. Why? Because it is the most effective use by far.
Digital display product promotion is extremely beneficial for a variety of industries. From cars to fashion to food, the sale starts with the visual. Digital signage allows businesses to promote specific products and target specific demographics as they advertise their product.
Showing someone exactly how your product or service can improve someone&#;s life is the very heart of advertising, and with digital displays, it&#;s easier than ever before.
If you&#;re interested in upgrading your business with digital displays, Bartush is the best in the business. Don&#;t wait to reach out to our expert team and discuss your options today!
Digital signage is a brilliant addition to any business, regardless of the type of business it serves. Traditional print signs have been a pillar of advertising for generations. However, in the last decade, companies are increasingly employing electronic media to up their marketing & advertising outcomes.
In this blog, we will dissect the reasons for this exponential shift towards digital signs.
Print advertising no longer has the attention-grabbing appeal it once did because of so many distractions. People are tech-savvy these days. They are far more likely to notice a high-resolution digital display than an outmoded and dull static signboard.
Electronic signage can provide far more vibrant colors and motion than other types of advertising. The digital signage industry is predicted to grow to $27.8 billion by , up from $16.3 billion in , according to MarketsandMarkets.
The most adaptable banner in the world is a digital screen. Any business can use digital signage to easily display their products, services, or other material, allowing them to stand out and engage with more customers. One can choose from a single big-format screen to multi-screen video walls, freestanding kiosks, shelf-edge displays, and tablet devices in a variety of sizes and styles to meet your objectives.
The advantages of digital signage are clear on the surface. The technology helps improve the appearance of your workplace, business, hotel, or retail store. It increases brand awareness and helps keep up with the changing landscape of markets.
Signage technology, however, does considerably more than provide a positive first impression.The advantages of digital signage extend beyond improved communication and visitor empowerment to increased revenue and cost savings.
Here are the twelve of the most undeniable advantages of using digital signage for any business.
The power of digital signage to captivate attention and entertain an audience is one of its most well-known applications. This can help a company in a variety of ways.
Imagine yourself as a passerby who comes across hundreds of billboards and advertisement banners each day, showing various product promotions, offers, and everything in between. At one point, people will stop caring. What is the way around that point?
Since people are visual learners with short attention spans, bright screens playing HD or 4K graphics will always have a ten times higher recall rate than a conventional ad poster.
Video content&#;s potential is exploited in every business nowadays as it immediately commands people&#;s attentiveness. Companies, big or small, can profit from an incredible variety of dynamic content ideas for digital signage.
Digital signage is, in fact, a one-size-fits-all solution. It lets you show movies, text, photographs, animations, social media, live news, emergency alerts, event listings, and an unending list of media formats.
Following the traditional signage model, businesses are making scattered investments in advertisement designing, printing, logistics & service. On the surface, it looks like they are spending less than those investing in digital signage. But, that is nothing short of a delusion.
Most advanced digital signage software also allows you to create your own media with integrated design applications like Canva. These design tools are simple to use and offer tons of customizable templates that anyone with zero design expertise can master.
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Modern software vendors also provide customizable digital signage applications that produce tailored content like live news or real-time weather updates.The astute businessman will measure profits in ROI, not investments. The ROI is the most prominent advantage of digital screens over static signboards.
Another reason digital signage is so important for any business is its potential to create interactive user experiences. An empowered audience is always more satisfied and more time-efficient.
Organizations must reconsider design, content, audience and the interaction between them to inject greater excitement, joy and serendipity into screen experiences.
- Accenture Insights
When your audience choose and customize the screen content, it boosts their engagement with your business.
Thousands of gigabytes of content can be stored in a single interactive kiosk. An interactive kiosk can provide information on anything from tourist attractions to restaurants to museums and botanical gardens.People can utilize Google Maps to locate the quickest route to their destination, zoom in to check the road traffic or take virtual 360-degree tours, which, in turn, perceived wait time.
Book My personalized demoCustomers, particularly millennials, are progressively preferring to make their own purchase decisions. A Harvard Business Review field survey report explains how in-store shoppers are likelier to throw over a purchase idea when a sales assistant invades their privacy. In fact, digital signage displays capture 400 more views than static displays or salespersons. With such data in hand, businesses need to figure out an alternative way to persuade customers to buy their products; that is where interactive screens come into play.
Screens have the potential to tilt a shopper&#;s purchase verdict towards a more favorable product.
But, how can that happen?
Some clever ways include showing demo videos of products you want to upsell or adding a &#;People&#;s Choice&#; label on your higher-value products in a navigable digital product catalog.
Your in-store retail digital signage can also give personalized recommendations to your customers based on their purchase history, gender, and demography.
Believe it when we say customers are smart enough to evaluate their best possible deals. And, when they do it independently, without a sales rep stalking them throughout the store, it gets your business more transactions.
Related Article: Case Study- How Asian Paints help customers choose colors for their homes & offices using interactive displays powered by the Pickcel digital signage software.
Self-service kiosk programs exist to provide a unified user interface that allows users to complete a job at the kiosk. For instance, customers can scan QR codes on digital signage screens to check in and out of retail stores, hotels, and restaurants. Similarly, a digital ad that attracts a user to a kiosk can also allow the consumer to learn more about the product and, eventually, place an order.
Businesses can integrate their self-check-in systems with queue management software to generate soft tokens and show them on digital displays.
For businesses, time is money. Digital signage saves time with automation which is impossible with static signage.
One of the most appealing features of digital signage is its &#;set it and forget it&#; scheduling capabilities. Programing items to play at specified times throughout the day is simple. As a result, the information is relevant to the audience and their requirements.
Scheduling your digital signage content in advance can simplify updating your screens, leading to increased sales. Having your screen material prepared eliminates the stress of monitoring your displays, whether you&#;re arranging seasonal promotions, social media postings, or even birthday notes. This helps amp up impulse buys among your audience as well!
Modern screen management software provides digital signage content apps that gather live information from a third-party system and project the content on a digital display. Every live content can use these apps, from social media feeds to weather to RSS News feeds. As more technologies merge, we may expect real-time content to become one of the most popular types of material to be played on digital signs.
Interactions take center stage in any business strategy. There are many ways to leverage screens for improved customer experience.
Businesses, especially B2C businesses, have difficulty in managing queues and customers&#; frustration during the wait time. Several researches have pointed out that displaying an estimated time of progress can significantly reduce customers&#; impatience. Thirty minutes in a waiting room feels like ten minutes when visitors are engaged by digital signage content.
With digital signage, you may enhance revenue by marketing products and services. But you can also use your signage screens to directly generate more income while cutting costs.
You may advertise your organization as well as other non-competing groups when you have the attention of a highly engaged audience. You can sell ad space to other businesses that share your audience but offer different products and services. For example, if you are a retail shop selling music CDs, you can rent your screen space to a brand that sells headphones & musical gear.
Remember the ordeal one had to go through when print signs were the only advertisement tool? Especially at the point of sale. A single typographic error in the printed banners could lead to business delays, miscommunication, and massive financial drains.
One huge advantage of electronic signage over such traditional signs is the ability of the former to edit the screen media immediately from anywhere. You may refresh your content frequently without having to invest a penny.
Beyond client communications, digital signage is also an effective motor to simplify a business&#;s internal communication network. Companies that employ screens for workplace communication drive better results.
Digital signage is an excellent tool for bringing your team together, even if they are spread out across the globe. A software facilitates managing screens across various locations from a single platform, ensuring visual consistency and compliance.
Using signage software for your business&#;s internal communication has additional benefits. API integrations can connect the software to your firm&#;s internal servers or messaging platforms like Slack, allowing you to display specific message threads at particular departments.
Businesses need data to evaluate their growth. What if the good old digital signage could also bring these data for them? Well, that&#;s very much possible.
Digital Signage Analytics is a computer vision technology that provides critical data about the audience interacting with the screen, such as the audience&#;s size, demographics, and preferences. Marketers can use this information to gauge their business advertising efforts and make calculated decisions.
For example, they can quickly determine which content or advertisements are most effective with 8/10 customers. This can even include comparing sales numbers for specific products based on the time of day and frequency of ads for that item.
If you still stick with traditional signboards, your business will likely allow potential consumers to walk past you. Digital signage is more than just a flashy display. Shops & office premises will undoubtedly look better with high-resolution digital signage displays. But the core significance of digital signage for your business lies in its diverse functionalities.
So, don&#;t miss out on the numerous advantages of digital signage. Pickcel is an award-winning digital signage software brand. All Pickcel clients enjoy free consultations on digital signage, lifetime free software updates, and 24/7 support.
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