Why use metallized paper for your packaging?

Metallized paper is an ideal face stock for packaging for a number of reasons.

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First and foremost, it is a hugely attractive face stock. Naturally glossy (and of course metallic in its look) it is eye-catching, and brands can leverage its appeal to convey a premium and high-value feel to their customers.

Metallized paper also offers a premium quality face stock from a printing perspective &#; it runs as paper, is smooth, easy to work with and causes minimum delays on printing and converting infrastructure due to quality issues.

Last (but certainly not least) it is fully recyclable &#; complementing brand and consumer desire to reduce or eliminate unnecessary plastics from packaging.

Metallized paper is proven to increase consumer consideration

Up to 67% of a customer&#;s grocery shopping is purchased on impulse. The trend isn&#;t only limited to stores. They are up to 5% more likely to make an impulse grocery buy online than in store.

Labels influence how quickly a consumer sees your product and how long they look at it. The longer customers look at your product, the more likely they are to make a purchase.

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Studies also noted consumers associate metallized packaging with &#;premium&#; and &#;high-end&#; products. Using metallized paper labels, brands can benefit from better shelf appeal. Enjoy more sales and better profit margins with metallized paper.

Hence, it can be said that in today&#;s world, where business is a global phenomenon, it is imperative to present the best image to the other party. Business cards are as important for many working people as business cards which allow to become acquainted with possible customers or partners. However, not all business cards are the same, and here are some considerations that managers should keep in mind when designing their own. The use of metal business cards has slowly gaining popularity in the recent years as it is a much more sophisticated and unique way of exchanging standard paper cards. If you are still not convinced that metal business cards should be your next card type, here are the five primary reasons why.

1. Metal Cards Last Longer

Metal business cards are therefore preferable because they are likely to last longer than traditional business cards. Paper cards can get damaged easily or deform by bending, fraying or even changing color. They can give an impression of being heavily used after one or a few weeks of use. While plastic cards, especially the thinner ones, could begin to look worn out in as little as a few months, sturdy metal cards could look as neat and shiny for years. You do not have to bother fixing the old cards that look worn out and can give a poor impression of you. If well managed and maintained, it is possible to continue getting the same value from the metal card and it is able to represent your brand well. It also ensures that Your information and branding stay clear and intact.

2. Metal cards offer a better appearance and quality

Metal business cards are sturdier but besides that, the design of metal business cards looks even more chic and contemporary than simple paper cards. Metal is even more versatile and can be cut into any desired shapes and sizes and can have bright, vivid colors, textures and engravings. Cards made from materials such as brushed stainless steel or anodized aluminum already have a sheen that is unarguably expensive. Integrated additional ordering policies such as embossing and debossing for extra depth and dimension. Images, graphics, and texts engraved on the material look bright and contrasting. All the graphics or photos you put in are replenished more vividly. In other words, versatility of metal leads to additional possibilities in creating the cards that would fully reflect and strengthen your chosen brand associations.

3. Metal Cards Convey Prestige

While they could be common like paper base cards, unique metal cards convey an implicit information of success, creativity and prestige to their users. Metal offers an added advantage of being eye catching, which sets it apart from the numerous paper cards that often fill most people&#;s wallets. The moment contacts feel a neat, shiny piece of metal in their hands, they know you&#;re offering something special. Having formed an initial perception, it is easier to remember both your personal branding and the business itself. But it&#;s also basic human instinct to try and steer a situation in our favor in case the worst happens. Using the word Metal creates a sense of value &#; precious metals as gold or silver &#; and so metal business cards make business seem more exclusive and prestigious.

4. Promoting your company

Thick metal business cards are not mere fashion accessories in the metal industry. Although t-shirts are relatively simple to design and manufacture with excellent durability, they present great potential for innovative promotional strategies that enhance the likelihood of customers and contacts retaining your logos and contact information. For instance, card designs can have a bottle opener that is part of the card, a stand, a ruler and so on. A bottle opener card is a perfect embodiment of the practice since it means the client will always see the brand whenever he or she picks on a preferred drink. A stand card on a desk where people stay for a certain period is a convenient source of frequently seeing your name. Other functions and options in addition to just showing the contact ensure that recipients enthusiastically engage with and frequently utilize &#; or market to others &#; your branded metal card.

5. Metals card are eco friendly

It is not just the business cards that gain advantages when metal is used for them but your brand as well. Moreover, it is more sustainable than the usual physical cards made of paper which are not biodegradable. The production of paper also reduces forests, and the resultant papers generate chemical waste. Traditional paper cards end up in the trash and, in turn, contribute to the deterioration of the environment. Nonetheless, metal cards require much lesser quantity of raw materials to be processed and manufactured. It is less costly and has less negative impact on the environment, and its production is more efficient. Moreover, by far each metal card used is free from much more future waste due to its remarkable durability and ability to withstand wear. Alas, none of the options are particularly waste-free, but savvy brands can rest easy knowing they&#;re choosing recyclable metals over virgin paper stock. Metal cards are an example of an eco-friendly approach that you are willing to apply in the organization.

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