Push vs. SMS notifications: what's the difference

What are push notifications?

Mobile push notifications are messages sent from an app to a user&#;s smartphone, even when the app is not in use, appearing as pop-up messages on the device's screen, including when locked. App publishers can send a push notification to a registered app user without needing their private information. These notifications are free and supported by various mobile operating systems. The following are the three main push service providers for apps on mobile devices:

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• Apple Push Notification Service (APN): This lets iOS apps send notifications to users' devices.

• Firebase Cloud Messaging (FCM): This allows Android apps to send notifications, replacing Google Cloud Messaging (GCM).

• Huawei Push Service: This is Huawei&#;s own mobile push notification service.

Mobile push notifications are suitable for promotions, reminders, and updates - just like SMS notifications - but the delivery of mobile push notifications is not as prompt, especially for large batches.

Mobile push notifications differ from SMS messages which use the telecom network, and web push notifications, which are sent to a web browser on a computer or mobile device.

Push notifications typically range from 100 and 200 characters. Unlike SMS, they can be branded and include media. Check out some examples of push notifications you can send!

What is the anatomy of a mobile push notification?

1. Icon: The manifest initially defines the icon and cannot be edited for individual messages. Services typically use their logos for brand recognition and to increase open rates.

2. Title: 30 characters (before truncation).

3. Time and date of the notification: Displays how old the notification is.

4. Message&#;s text: 120-150 characters (before truncation).

It&#;s no surprise that consumers are increasingly reliant on their mobile devices. Considering they can shop, scroll through social media, work, send emails, and do so much more from the palm of their hands, businesses today need to deliver the seamless mobile experiences that customers expect.

Push notifications and text messages are 2 communication tools that allow businesses to find customers where they already are&#;on their phones. And since 86.34% of the world's population owns a smartphone as of January , businesses need to understand the ins and outs of push notifications vs. text messages, especially when making meaningful connections with audiences.

Here, we&#;ll explore the differences between push notifications and text messages to help you better understand the best fit for your business and achieve your goals in real time.

Push notifications are small pop-up messages sent to a user&#;s device by a mobile app or web browser. This powerful communication tool grabs the user&#;s attention, as notifications appear even when the app or browser isn&#;t open.

Typically brief and to the point, push notifications may contain updates, reminders, promotional offers, logos, emojis, and links. This type of communication can help increase user engagement and boost conversions, especially when used with emails, SMS, and web notifications.

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Short Message Service (SMS) is the most common form of text messaging used today. Senders relay SMS messages to mobile phones over a cellular network, either from a computer or another mobile device.

SMS text messages have a limit of 160 characters in a text-only format. In other words, this type of communication doesn&#;t include images or videos. Still, SMS notifications provide information&#;whether a promotional message or appointment reminder&#;in a direct way.

So what&#;s the difference between a push vs. text notification? Here are the 3 most important ones:

When a user receives an SMS text message, they need to text a specific phrase to a specific number. For example, if they want to sign up to receive promotional offers from their favorite store, they may have to text &#;OFFER&#; to . When they text the phrase, they officially opt in to receive business text messaging and promotions.

Push notifications, on the other hand, are slightly different. Once users download an application, they must allow their device to receive push notifications. They can turn this feature on or off at any time through their device settings.

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SMS text messages get delivered directly to users&#; inboxes, and they don't need to download an additional application to access these messages. However, with push notifications, messages get delivered to the user&#;s desktop or mobile device whether or not the application is open.

As mentioned earlier, SMS text messages contain up to 160 characters of text, while push notifications are short, to the point, and a sentence or 2 in length. An added benefit of choosing push vs. text notifications is that Android and iOS users can see images or videos in push notifications.

When choosing between push notifications vs. text messages, knowing when to use each can help you maximize the reach of your marketing messages.

Push notifications are an engaging and effective marketing strategy to get your message in front of the right people at the right time. These tend to work well for sales and marketing offers, including new product launches, customer feedback requests, message alerts, and reminders.

What&#;s more, push notifications get delivered even when the user doesn&#;t have the app open, so it&#;s easy to integrate with other technology to ensure you reach consumers at a relevant time. As customers continue to shop online, a push notification vs. message can be an effective way to send promotional offers and discount codes.

On the other hand, SMS text messages are an effective marketing strategy that doesn&#;t require an internet connection. Considering a 95% response rate within 3 minutes for SMS messages getting opened and responded to, it&#;s almost guaranteed your message will get delivered to the right customer at the right time.

SMS text messages are reliable options for travel alerts, delivery status updates, booking confirmations, two-factor authentication, appointment and payment reminders, and fraud alerts.

Twilio MessagingX offers a scalable platform for customer service and mobile marketing. With our Programmable Messaging API, a few lines of code sends alerts, reminders, and notifications to your contact list.

Plus, MessagingX makes it easy for you to reach people right away by using unified messaging APIs rather than building a business application from scratch. Learn more by reading SMS Marketing for Beginners: What It Is & How to Get Started, or sign up and start building today.

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