5 Reasons Why Your Business Needs stand up pouches manufacturer？

5 Reasons to Choose Stand-Up Pouches for Snack Packaging

Stand-Up Pouches for Snack Packaging

Today’s consumers, especially in urban areas, lead a busy life. They are always on-the-go, spending a lot of time at work, in commuting, etc. As a result, snacking is on the rise.

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Increasing disposable incomes, a need for convenience from fast-paced lifestyles and a cultural tradition of snacking between meals have fuelled explosive growth in this sector. What’s more, children are having more say in buying decisions. As a result, the market has witnessed a high growth trajectory.

Fuelling this growth is the ever-increasing varieties of snacks penetrating the market. There was a time when branded salty snacks were mostly potato chips. However, players now offer new products like extruded snacks,  besides expanding their traditional snacks offerings, e.g. Murukku, Chakali, Mathri, Gathiya, Samosas, Daal, Farsan Mixtures, etc. which has seen several consumers upgrade from the unbranded market to branded products. Also, given the increasing concerns surrounding ‘unhealthy’ snacking, players have positioned brands and products around ‘health’, e.g. baked, roasted, multigrain, low fat, etc. to reach out to the health-conscious segments.

Given this exciting potential in the snack market, manufacturers need to find the best packaging solution for their products. Worldwide, and increasingly in India too, stand-up pouches are the way to go. Here are 5 reasons why stand-up pouches are your best choice.

1. Stand out on the retail shelf

Packaging is not just a container to hold and carry your product. It’s an important branding and sales tool, a crucial part of the consumer experience. Packages that lie flat on retail shelves provide minimum visibility while a stand-up pouch attracts attention and builds better brand awareness. Standup pouches stand upright on the shelf, acting like its own poster or hoarding. They also offer more space for high-resolution graphics to entice consumers, and for other important product information, that earns consumer trust.

2. Freshness improved

Studies show that a large percentage of foods get thrown away by consumers due to lack of freshness and fast approaching expiration dates. Increasing shelf life for dry snack products is therefore extremely important.

High-barrier materials and resealable zipper closures used on standup pouches protect snacks against moisture, odor, punctures and spills which help to keep food fresher for longer.

3. Convenience and portability

Flexible stand-up pouches for snacks are smaller and more compact so they occupy less space on the shelf – both in the retail store and the kitchen shelf at home. In office or at home, stand-up pouches take up less space than boxed products or flat pouches. Stand-ups are lightweight, no-nonsense packs that can be easily carried by people on-the-go. If they feature a recloseable zipper, convenience is doubled as consumers can re-seal the pack if they have not consumed all the contents.

4. Flexibility and functionality

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Stand-up pouches come in a variety of formats across numerous market segments, with different barrier technologies to provide protection, and stiffness requirements for performance. Snack manufacturers can choose from a growing number of formats (sizes, shapes), material aspects (clear, white and metallised) and production methods (pre-made, horizontal and VFFS) depending on their product and desire for differentiation in the market.

Stand-up pouches also offer innovative user-friendly features such as the press-to-close zipper or slider to make usage even more convenient. This increases value, freshness and convenience; it also decreases the need for additional storage items and reduces waste. Resealability also helps consumers access their snack easily, wherever they may be.

5. Savings and sustainability

Stand-up pouches, like all flexible packaging, require less material to make. Rigid packaging costs three to six times more per unit than flexible packaging. So choosing stand up pouches mean reduced cost and better profit margins for your business.

In distribution too, stand-up pouches offer cost savings. More units fit in a single truck and being lightweight, fuel costs are lower too. Warehousing is easier – you can store more in the same space, and they are lighter and cheaper to move around.

What’s more, stand- up pouches are better for the environment. This packaging uses fewer materials and less energy and water to make, and takes up less space in landfills. Ongoing R&D for innovative biodegradable or recyclable materials is adding to the futuristic application and advantages of this packaging format.

Conclusion

No wonder stand-up pouches are one of the fastest growing pack formats.

In India, Nichrome has innovated the first stand-up pouch packaging machine: Vertipack 320. This sturdy, high-speed machine offers unmatched versatility in stand-up packaging. It produces stand-up pouches with or without zipper, and can pack products in a variety of pouch formats with short changeover. The applications too are diverse: Dry Fruits, Pasta, Snacks, Confectionaries, Indian Namkeens, Grains, Pulses, Sugar, Powdery Products, etc. A range of compatible fillers increases versatility of this automated snack packaging machine.

Packaging has become an important part of the branding exercise as it is the face of the product. It not only protects your food or items within but helps retain the freshness and original properties. Nowadays, there are many options when it comes to packaging, and this includes stand up pouches. Top brands from various industries are replacing the conventional way of packaging with flexible packaging methods because of their focus on using environment-friendly and lightweight packaging materials. Stand up pouches fit into all these categories and literally stand on retail shelves. So, they are widely accepted, popular, and the go-to option for manufacturers of food, beverages, care products, vitamins, pet food, and so on. These microwavable pouches and bags feature easy-open tear notches and strong lock closure that maintains the freshness of products for a long time. Still, you are not sure how and which pouch to determine for your product? Read the post to know more.

Choosing your packaging criteria always starts with the identification of the main need of your product. Following are some important reasons why stand-up pouches and bags could be the best option for your product.

• Better Brand Awareness: As mentioned packaging acts as an important branding and sales tool. Packages that lie on the shelves provide minimum visibility, whereas, stand up pouches act like its own poster or hoarding by standing upright on the shelf. They offer better visibility and space for high-resolution graphics to attract consumers.
• Product Preview: The primary focus for the stand-up pouch is to display the pouch contents and showcase the inside product. A stand-up laminated pouch will highlight your product neatly, also avoid distorting the shape. Also, the important and mandatory information listed on the packet is clearly visible from a distance, in case of stand-up pouches.
• Promote and Sell: Stand up pouches come in varieties of sizes and lengths across different market segments. In this, the primary focus for a pouch is to offer smaller or sample quantities of products to promote them and build brand awareness. The promo packs take up less space and are perfect for packing a sample size. The promo packs allow the consumer to experience your product without any commitment to buy.
• Preserve and Protect: Stand up pouches are not only excellent for displaying your product, but its ability to store and protect makes them popular. The gauge of the pouch plays a crucial role in protecting any kind of product, including a sharp or bulky object. Although, you can use these bags to store freezer items. When selecting a bag, consider the gauge and some special additives in the material that are essential for preserving and protecting products.
• Convenience and Portability: These flexible stand-up pouches occupy less space on the shelf or kitchen shelf than jars or boxes. They can be carried or transported from one place to another without any hassles and leakage issues. In addition to this, they feature a re-closable zipper. This helps the consumer to re-seal the pack if some content is remaining in the pouch.
• Sustainability and Savings: Like all flexible packaging, stand up pouches requires fewer materials and less energy to make. Rigid packaging costs three times more energy per unit than stand up pouches. This means laminated stand-up pouches offer cost savings and better profit margin for the business. When it comes to distribution, more units of stand-up pouches fit in a single-vehicle and thus help save fuel costs as well.

All the outlined features make stand-up pouches stand tall in the packaging industry. No wonder they are one of the fastest-growing pack formats. Are you looking forward to buying stand-up pouches for your product or brand? If yes, then you consider consulting some industry-leading plastic bag manufacturer like Universal Plastic. The company manufactures a full range of flexible packaging for their client. Their wide range of inventory includes plastic bags, re-closable bags, trash can liners, garment bags, and more.

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