22 Most Profitable Items to Import From China

We identified the 22 most profitable items to import from China (based on profit margin, demand, and other factors) and put together a guide to help you get your import business started.

• High profit margins: Our list prioritizes the most profitable goods by comparing the wholesale cost of a 100-unit order from a reputable supplier on Alibaba with the average retail price of the same product. Products with the highest margins were given priority.
• Sufficient demand: We used keyword data from Amazon and Google to identify items with consistent historical demand and high search volumes in recent months, indicating their potential performance.
• Low risk for consumer issues: We assessed the risk of consumer problems that might result in returns, warranties, or liability issues—such as risks of misuse, injury, or malfunction. The featured items carry a low risk for these complications.
• Easy to ship: Our focus is on items that are simple and cost-effective to transport and fulfill. This includes considerations of size, weight, construction, and any specific maintenance requirements (e.g., climate control).
• Legal to import and sell: While you should check your local government regulations, the items on our list are generally not prohibited for import or sale in the United States.

As you read through the list, note that the potential profits and margins listed do not account for your store’s overhead costs or the expenses involved in importing products (such as shipping costs, customs fees, insurance, and duties—often referred to as landed costs). These expenses typically take a sizable bite out of your bottom line, so consider them when estimating the profitability of a product or venture.